I thought there was something very mesmerising about this strict black white and red music video by Jim Howells. Although this was an ultra low/no budget project there is something about the combination of the Radiohead-like Phoria and the harsh white light moving across the wolves that raised my pulse when I was watching it. Continue reading “Jim Howells – Phoria Music Video” »
Following our post on Sam Blain recently I went to meet Richard White, Creative Director at Earth. Is turns out that they had just completed an exciting promo for the BBC’s Queen’s Baton Relay – a sort of Commonwealth Games version of the Olympic torch relay.
It’s a 30 second romp through all the countries that make up the Commonwealth – including the individual countries with in the UK. It has a real feelgood factor to it and they have managed to pick features of each country that instantly tell you which country you are in, the Taj Mahal, The Angel of the North etc which is no mean feat considering how quickly you pass through them!
These many roads lead to the Glasgow 2014 Commonwealth Games, and then the reveal shows that those roads form the ornate, metal latticework of the baton itself, which represents Glasgow’s proud industrial heritage.
Richard told me “Representing each part of the world in just a few seconds was very challenging but Earth worked really hard to distill each place to it’s essence in terms of landscape, texture, colour and light.
It was a daunting task to represent all the nations and regions in such a short time and there were many stakeholders to satisfy along the way. Challenges included incorporating certain landmarks and avoiding certain others eg Jimmy Saville’s house on the Glencoe mountainside…
The scenes were mainly built in Cinema 4D with some modelling done in Maya. Many different texturing methods were employed including camera projection mapping Photoshopped mountainsides onto geometry. Another challenge was to build the scene in way that it could be ‘wrapped’ around to seamlessly form the shape of the baton at the end. Earth handled the project in house from start to finish and rendered on their in house render farm.”
The promo and cut down versions have been on air throughout June and July as the Baton makes it’s way to Glasgow.
Credits: Earth Creative Director: Richard White, Lead Designer: Sam Blain, Earth Producer: Bhavna Patel
Harriman Steele got in touch recently to tell us about their latest foray into TV branding. After the award winning efforts of their last creation for Discovery DMAX I was eager to see what they had come up with this time… Continue reading “Harriman Steel – Quest TV Idents” »
Finally, I’ve finished my self imposed exile into a darkened room with only the Bassawards judging platform for company and come out the other side! It’s always a long process, but I was honoured to have been asked on behalf of dotmogo to judge all the entries. As expected a huge variety of styles and ideas – mostly to a high standard.
Here’s a special post showcasing the Gold winners of this motion graphics, animation and broadcast design awards. That’s not to say that there wasn’t a lot of other very interesting work to see from around the globe, in those that did not win. The best thing to do is go to the Bassawards website winner’s page and have a look at as many of the other pieces as you can.
Every now and again a student graduates from “animation school” with a piece that not only looks great, but also captures the imagination as well. This is exactly what happened to Sam Blain with his “In Dreams” piece (above). It has only just been released onto the internet after circulating around 30 animation festivals globally and winning loads of prizes (details at the bottom). Continue reading “Samuel Blain – In Dreams” »