Designer Graham McCallum, who has spent 50 years creating iconic television designs, including the opening titles to Blackadder (below) all initial artwork for Jackanory and co-creator of Crystal Tipps & Alistair, as well as branding and re-branding countless TV channels including the launch of The Discovery Channel in Europe in 1989.
DixonBaxi have just announced a fairly hefty rebrand project for Finnish broadcaster MTV with over 18 sub brands across TV, radio and online. As is common nowadays in our multiplatform world – it’s about turning a broadcast company into a digital media network….
I spoke to Aporva Baxi about this project and he gave me the lowdown on this mega – project… Continue reading “DixonBaxi – MTV3 Finland Rebrand” »
In common with most other Channel 4 channels E4 does not refresh its identity that often, however they have just announced the latest one after six years.
This time round we have been introduced to “Eefer” a sort of part robot, part E4 logo. This is the first time that they have anthropomorphised (what a word!) the logo so fully – giving him eyes, legs and the ability to drink beer though a hatch. Continue reading “4Creative & MPC – E4 idents refresh” »
I thought I would spread the love by posting the entire list of Promax UK 2013 winners. We’re pleased to see that a lot of the entries that we picked out for highlighting in our Promax Nominations Post went on to win prizes – well done all. The video above was the third winner in the best ident category – “Supermarket” for the 4seven channel. If any of the judges are reading this it would be great to now some of the thinking that was behind picking any of the winners…
Although Promax plays a big part in celebrating motion design and animation on TV, there are still many many great pieces of work that don’t get entered here. Also I think its a shame that we have to wait for one big burst of activity once a year to see everything. How about a Promax Vimeo or Youtube channel that people can post on to all year round, and still have the competition once a year? That way we could have a place where people can see the long list over a period of time, rather than try and watch everything over a couple of weeks in November… Just a thought…
2013 Award Winners
I was intrigued by this spellbinding animation sent to me by Steve Smith at Beakus recently. When I put it in fullscreen I was transported to a strange grainy black and white world with lots of explosions and Expressionist sensibilities. The music was great as well – it reminded me of the “ghostrock” group Piano Magic. After a couple of views I was still pretty puzzled so I rang up to find out more…
It turns out it was the latest music video for the Mercury Music Prize nominated band Savages – a new track called ‘Marshal Dear’. Directed by Gergely Wootsch Continue reading “Beakus – Savages “Marshal Dear” animated music video” »