A riot of neons, bubbles and bath tubs, a Chinese pop star and an incredibly catchy tune combine get together for a rub down in Wieden+Kennedy Amsterdam’s Camayzing music video to relaunch the Camay brand in China.
For me, it’s definitely got a feel of Pierre et Gilles meets Gilbert & George (no bad thing when you are advertising something as ordinary as soap…) This slice of nuttiness was directed by Tim and Joe through Friend London and MPC’s Motion Design Studio created a range of surreal animations and backgrounds. It was W+K’s first bit of work fro the French & Chinese market after winning the P&G. Continue reading “Friend & MPC – Camazing video for Camay” »
It’s no secret that BDA (formerly Bruce Dunlop Associates) has been under a lot of changes recently. Bruce Dunlop has left and a whole new team of designers and creative director has been hired. On top of that they have also moved out of their Soho stronghold to the West – near to White City. Continue reading “BDA – Bahrain Formula 1 Promo” »
I thought there was something very mesmerising about this strict black white and red music video by Jim Howells. Although this was an ultra low/no budget project there is something about the combination of the Radiohead-like Phoria and the harsh white light moving across the wolves that raised my pulse when I was watching it. Continue reading “Jim Howells – Phoria Music Video” »
Following our post on Sam Blain recently I went to meet Richard White, Creative Director at Earth. Is turns out that they had just completed an exciting promo for the BBC’s Queen’s Baton Relay – a sort of Commonwealth Games version of the Olympic torch relay.
It’s a 30 second romp through all the countries that make up the Commonwealth – including the individual countries with in the UK. It has a real feelgood factor to it and they have managed to pick features of each country that instantly tell you which country you are in, the Taj Mahal, The Angel of the North etc which is no mean feat considering how quickly you pass through them! Continue reading “Earth – BBC Queen’s Baton Relay Promo” »
Harriman Steele got in touch recently to tell us about their latest foray into TV branding. After the award winning efforts of their last creation for Discovery DMAX I was eager to see what they had come up with this time… Continue reading “Harriman Steel – Quest TV Idents” »