[vimeo http://vimeo.com/24171914 w=573&h=322]
It has been a while since anyone I knew in the TV branding world had mentioned the Royal Television Society Craft Awards – an awards ceremony that celebrates all the “behinds the scenes” activities in the TV industry. So, I went into a happy reminiscence when the team from Turquoise contacted me to say that they had won an award for a brand film about Formula 1 Monaco Grand Prix on BBC Sport in the snappily titled “Graphic Design – Programme Content Sequences” category.
Greg Millar, one of the creative directors at Turquoise, told me a bit more about the sequence: “Prior to the race, a short film is often screened to set the tone and context of the event as well as building anticipation for the million-strong motor racing fans who are watching worldwide. We pitched a concept to the BBC for the biggest spectacle on the F1 calendar: the Monaco Grand Prix. Our concept for the Monaco Grand Prix focused on the parallels between the high-stakes world of Formula 1 and the glamour and intrigue of the casinos that are synonymous with Monaco.”
“The sequence was a creative collaboration between the creative team at Turquoise and Richard Gort of BBC Sport. It features BBC presenter Jake Humphrey who was filmed in a chroma-key green studio, and then immersed in a graphically rendered environment of tumbling dice, cascading cards and kaleidoscoping race cars in After Effects to evoke the stylised chic of vintage European poster design.”
The judges said the following: “This was a stylish and very well conceived package with all of the elements dovetailing perfectly. The script, colouring and typography echoed a James Bond theme but still managed to make a distinctive creative design statement. Slick, classy and appropriate to its audience, it was beautifully executed.”
Judging from the website, it looks like there was a bit of a kerfuffle after the awards – apparently there was a mess up in “Effects – Digital” category when The Mill were mistakenly awarded the gong on the night, but due to an “administrative mistake” they worked out that , Clerkenwell Films & E4 should have got it for Misfits Series 2. Some slapped wrists at the RTS, no doubt… do any other readers know of an award that was awarded by mistake and then taken away afterwards…?
If you want to see the rest of the winners, you can do so here