String Theory & The Mill – Havana Heat animation


[vimeo w=573&h=322]

A sweltering day in Havana, the muscle-bound delivery man comes to the door and is greeted by a curvy girl who is popping out of her blouse a sensuous female voice over laden with all sorts of old school innuendo – how can you not carry on watching..?    Havana Heat is a combination of a few good things – it looks great, has a cheeky script and is for a good cause – what could be better?  Once you realise that it is part of a series of animations advertising a service called Good Books and each film is written in a well known literary style, things start to make sense.  This one pays homage to the bodice-ripping language made famous by Mills & Boon – hence the melodramatic flirting.

Animated by renown duo mcbess and Simon of The Mill in London and produced and masterminded by String Theory.  Jeremy Taine, ECD of String Theory and author of the series, is understandably thrilled.  He said “To work with the likes of Buck TV and now The Mill is a writer’s dream. To have them get behind the Good Books concept and donate a staggering amount of time and resources to the cause for free is more than we could have ever hoped for.  More films are planned, and fans of the series could find themselves with a role to play in sharing the story. Fans of books (and indeed films) are welcome to pitch scripts, offer services, or make suggestions for film subjects to help bring the Good Books story to life.”

As for the cause – The Good Books story is unique  and simple. As an online book buyer they ask you to do no more than just buy the titles you want through Good Books. All retail profits are then given to Oxfam to help fight its global battle against poverty and social injustice. There is no mark-up and delivery is free worldwide. Accordingly, all time and effort in creating these films is donated for free.  So, in the light of recent tax dodging by Amazon, what’s not to like..?

The first spot, Metamorphosis was done by Buck and has just picked up a Gold at the LIA awards.  Maybe they will do one in the style of 50 Shades of Grey – who knows…?

Here are some further links,

Q&A from mcbess + Simon on The Mill’s blog

Credits: Agency: String Theory, Producer: Nick Barnes, Creative Director: Jeremy Taine, Production Company/Post-Production / VFX: The Mill, Directors: mcbess + Simon Landrein, Executive Producer: Luke Colson, Producer: Adriane Scott-Kemp, Editor: James Mortner, Lead Animation: Kwok Fung Lam, Jonathan Djob Nkondo, Additional Animation: Sam Taylor, Luke Tribe, Ollie Harris, Background Artist: Melanie Climent, Compositor: Ivo Sousa, Additional Compositing: Antoine Shirer

Author: Tim Rabjohns

Audio Strategist at Make This Noise and blogger at dotmogo

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