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So the great and the good of the UK’s television marketing and promotions fraternity were gathered at the Hilton Hotel, London last week for the annual Promax UK’s Awards.
Although it does not cover all areas of UK motion, animation and VFX activity by any means, it is a good round up of the best work that we might find on our mainstream UK TV channels. Also good to see more categories for digital, as the concept of the second screen takes hold. Continue reading “PROMAX UK 2012 Winners roundup” »
Being the beginning of November – it is, of course, nearly time for the UK’s biggest Conference on TV promotion, marketing and branding. Some 600 people will be going to Promax UK this year. However from having a look at the line up of speakers and events on their website I had a feeling that things had gone in a slightly different direction this time round. Continue reading “PROMAX UK – 8th & 9th November” »
As I mentioned in my last post Promax Europe has just finished – and there are some very happy winners in the land of idents and promos right now. The only thing is that there are so many categories, I would have to write a blog post a day for the next two weeks to cover them all. Instead I will focus on the best channel branding and animation categories, which are most relevant to the things my lovely readers like to see..
Best on-air ident campaign (in-house)
Gold – (above) Sky movies ident and sky movies christmas ident – Sky Creative, BskyB
If you remember, about a year ago I wrote about how the UK Discovery channel was evolving it’s branding away from traditional idents and into souped up junctions that show clips from actual programs instead of special branding clips.
I was curious to know how this strategy had worked and so I caught up with Federico Gaggio, Discovery’s creative head, fresh from winning a Gold in the newly created global best “in-house creative team” award from Promax New York, (as well as 12 other Promax awards…)
As it happens he had just given a talk on their brand evolution and increased success of Discovery’s main channel in the UK, and he was kind enough to take me through this.
In essence the latest thinking came from a combination of market research and the continuing belief that the channel was not pure educational outlet, but primarily an entertainment channel that can help inform the audience at the same time.
I would, or course, be mad to try and report on ALL the winners at PROMAX Europe, which happened in Berlin last week – as there are so many categories now (some would say too many..). Instead I thought I … Continue reading →