Designer Graham McCallum, who has spent 50 years creating iconic television designs, including the opening titles to Blackadder (below) all initial artwork for Jackanory and co-creator of Crystal Tipps & Alistair, as well as branding and re-branding countless TV channels including the launch of The Discovery Channel in Europe in 1989.
DixonBaxi have just announced a fairly hefty rebrand project for Finnish broadcaster MTV with over 18 sub brands across TV, radio and online. As is common nowadays in our multiplatform world – it’s about turning a broadcast company into a digital media network….
I spoke to Aporva Baxi about this project and he gave me the lowdown on this mega – project… Continue reading “DixonBaxi – MTV3 Finland Rebrand” »
In common with most other Channel 4 channels E4 does not refresh its identity that often, however they have just announced the latest one after six years.
This time round we have been introduced to “Eefer” a sort of part robot, part E4 logo. This is the first time that they have anthropomorphised (what a word!) the logo so fully – giving him eyes, legs and the ability to drink beer though a hatch. Continue reading “4Creative & MPC – E4 idents refresh” »
After winning a pitch 12 weeks ago, DixonBaxi started working on a totally new channel for UKTV called simply “Drama“. As you will know from our previous DixonBaxi posts this is the third time they have taken on the new look for UKTV. You should check out the Watch idents and Yesterday idents.
I spoke to Aprova Baxi about this new project and he told me “The heart of the brief was to create a new home for Britain’s best-loved classics, with the station airing a treasure trove of such shows such as Pride & Prejudice, The Cinder Path, Sharpe, Tipping the Velvet, Auf Wiedersehen Pet, Cranford and Lark Rise to Candleford.” It was important that the channel captured the nostalgic, warm, indulgent feeling of watching the shows whilst making sure the channel felt modern, fresh and was ultimately a celebration. The classics ’reimagined’ so to speak.
The BBC is one of the world’s most iconic brands and, this is a sort of feel-good piece showing their heritage and the fact that they are forward looking as well. On paper, putting together a montage of existing BBC footage in to a nice neat promo, sounds like a simple task. However as soon as you look at the list of credits on this job you can see that it was a lot more involved than sticking an editor in a room armed with their trusty After Effects… Continue reading “The Mill – BBC – Where Next? promo” »