So, its all about the new Channel 4 rebrand at the moment – and rightly so, as the most innovative of our mainstream channels – it has had a major re-boot, after keeping Brett Foraker’s fours for about a decade.
This new branding is interesting on several different levels. For a start the ideas and look and feel were a collaboration of not one but five major creative entities – DBLG, Neville Brody, Jonathan Glazer, SQUA – (AKA Steven Qua) and 4Creative. Secondly – you’d be hard pushed to see the channel name anywhere – which pretty much breaks the rules of all branding briefs I’ve seen. Continue reading “DBLG/SQUA/Brody/Glazer – Channel 4 Idents” »
ITV2 has always fancied itself as the unruly badly behaved younger sibling of ITV1 – and this latest rebrand from ManVsMachine highlights this attitude with some visual puns thrown in for free! Continue reading “ManVsMachine – ITV2 Rebrand” »
Well, it’s that time of year again the International Motion Graphics, Animation and Broadcast Design Awards – also known as the BassAwards have just announced their winners
As usual the quality level is high and the competition intense. I’m pleased to say that the Best Agency of 2015 (kind of a best in show award) has gone to the UK’s very own Art&Graft, winning the gold in Best TV Channel Branding with the work “Boomerang Global Rebrand”, (which dotmogo has already done a full post about) as well as two Bronzes in the Best Experimental category with “Idn Intro” and “The Walk”. Continue reading “BassAwards International Motion Design Winners 2015” »
In my previous article on The Future Of TV Branding I mentioned how experimental the first Dr Who title sequence was, with the howlround effect. As a continuation on the theme of innovation – I wanted to draw your attention to another piece of inspiration from the Dr Who camp – this fan-generated title sequence. OK, he happens to be a talented motion designer, but the fact that he made it on his own and posted it online, marks a certain kind of interactivity with that brand. Continue reading “Francois Cassin – The Future Of Branding Part 2” »
dotmogo is very happy to welcome guest blogger Francois Cassin, Creative Lead for Box Plus – purveyors of some our best watched music channels on TV like 4Music, Smash Hits, and Kerrang. In an attempt to have a look at the future of TV branding he has written two posts looking at the history of experimentation of TV graphics with a view to learning lessons about channel and program branding in our current media multiverse… Continue reading “Francois Cassin – The Future of TV Branding Part 1” »