So, its all about the new Channel 4 rebrand at the moment – and rightly so, as the most innovative of our mainstream channels – it has had a major re-boot, after keeping Brett Foraker’s fours for about a decade.
[youtube http://youtu.be/oXOBHnWiinY w=573&h=322]
In my previous article on The Future Of TV Branding I mentioned how experimental the first Dr Who title sequence was, with the howlround effect. As a continuation on the theme of innovation – I wanted to draw your attention to another piece of inspiration from the Dr Who camp – this fan-generated title sequence. OK, he happens to be a talented motion designer, but the fact that he made it on his own and posted it online, marks a certain kind of interactivity with that brand. Continue reading “Francois Cassin – The Future Of Branding Part 2” »
dotmogo is very happy to welcome guest blogger Francois Cassin, Creative Lead for Box Plus – purveyors of some our best watched music channels on TV like 4Music, Smash Hits, and Kerrang. In an attempt to have a look at the future of TV branding he has written two posts looking at the history of experimentation of TV graphics with a view to learning lessons about channel and program branding in our current media multiverse… Continue reading “Francois Cassin – The Future of TV Branding Part 1” »