BassAwards – Earlybird Fees Ending Soon

April 26, 2016 by Tim Rabjohns | 0 comments

Just a quick note to remind everyone that the Early bird prices for submitting to the BassAwards are about to run out on 3rd May. As you can see from the list of costs below, it’s a lot cheaper to submit now rather than later – so, get a move on!

BassAwards Prices for dotmogo

Above is a gold winner from last year in the Experimental Film category by Neon.

Charlie Mawer & Andy Bryant – TV Brand Builders Book

April 19, 2016 by Tim Rabjohns | 0 comments

Last week I did something pretty unusual – I was invited to a book launch about TV Branding.  As many of you will know who have tried to read up on it – there is a paucity of material on all matters television marketing – and what there is often quite stuffy and academic.  This is why I recomend Charlie Mawer and Andy Bryant’s (of RedBee fame) book TV Brand Builders. Continue reading “Charlie Mawer & Andy Bryant – TV Brand Builders Book” »

RedBee Creative – CBBC Rebrand

April 12, 2016 by Tim Rabjohns | 0 comments

The Rebranding of BBC’s CBBC is quite a big deal.  Why? well CBBC and CBeebies are still the only ad-free children’s channels on TV and the most watched in terms of numbers.  Another reason is that the children watching CBBC the last time they refreshed the channel identity will have left university by now, and the world has moved on quite a lot since then. Continue reading “RedBee Creative – CBBC Rebrand” »

Viacom – Channel 5 Rebrand

February 16, 2016 by Tim Rabjohns | 0 comments

Well it seems that, like London buses, you get no TV channel rebrands for ages and then you get loads at once.  We recently saw Channel 4’s visually and conceptually controversial rebrand, we’ve also got a new look to UK Gold’s Watch channel this week as well as the new ‘high end’ Channel 5  rebrand. Continue reading “Viacom – Channel 5 Rebrand” »

DBLG/SQUA/Brody/Glazer – Channel 4 Idents

October 7, 2015 by Tim Rabjohns | 0 comments

So, its all about the new Channel 4 rebrand at the moment – and rightly so, as the most innovative of our mainstream channels – it has had a major re-boot, after keeping Brett Foraker’s fours for about a decade.

This new branding is interesting on several different levels. For a start the ideas and look and feel were a collaboration of not one but five major creative entities – DBLG, Neville Brody, Jonathan Glazer, SQUA – (AKA Steven Qua) and 4Creative.  Secondly – you’d be hard pushed to see the channel name anywhere – which pretty much breaks the rules of all branding briefs I’ve seen. Continue reading “DBLG/SQUA/Brody/Glazer – Channel 4 Idents” »