After winning a pitch 12 weeks ago, DixonBaxi started working on a totally new channel for UKTV called simply “Drama“. As you will know from our previous DixonBaxi posts this is the third time they have taken on the new look for UKTV. You should check out the Watch idents and Yesterday idents.
I spoke to Aprova Baxi about this new project and he told me “The heart of the brief was to create a new home for Britain’s best-loved classics, with the station airing a treasure trove of such shows such as Pride & Prejudice, The Cinder Path, Sharpe, Tipping the Velvet, Auf Wiedersehen Pet, Cranford and Lark Rise to Candleford.” It was important that the channel captured the nostalgic, warm, indulgent feeling of watching the shows whilst making sure the channel felt modern, fresh and was ultimately a celebration. The classics ’reimagined’ so to speak.
Continue reading “DixonBaxi – UKTV Drama & Telemundo branding” »
RKCR Y&R team up with Red Bee media and The Mill with director Anthony Dickenson to create the new BBC promo using archived BBC footage
The BBC is one of the world’s most iconic brands and, this is a sort of feel-good piece showing their heritage and the fact that they are forward looking as well. On paper, putting together a montage of existing BBC footage in to a nice neat promo, sounds like a simple task. However as soon as you look at the list of credits on this job you can see that it was a lot more involved than sticking an editor in a room armed with their trusty After Effects… Continue reading “The Mill – BBC – Where Next? promo” »
Here’s an intriguing Daft Punk-esque title sequence for Formula 1 Magazine show for French channel Canal+, by Devilfish.
A nice mixture of live action shot in house at Studio Fortynine, and CG effects. This sequence has a very mysterious feel to it – with it’s abstract shapes and black background. I think, if you didn’t have the familiar bee like buzzing of formula one cars in the background, it could easily be a promo for the next Ministry compilation or something. Continue reading “Devilfish – Canal+ Formula 1 titles” »
The Chinese are well know for their fiendishly detailed craft skills – which is exactly what MIE have simulated for Shanghai Motion Magic who approached them to create three new idents for Dragon TV – one of China’s biggest mainstream broadcasters.
When asked to give the look a seasonal spring refresh, they took their existing “page turning” concept and developed it further, while also embracing the year of the snake. All three idents were designed so they could be bolted together and played consecutively, to form one thirty second sequence. (which you see here, above) Continue reading “MIE – Dragon TV Spring Idents” »
So finally the winners have been announced the new international motion design awards, called “BassAwards”
You may remember from last year these innovative awards do not have an awards ceremony as such and that all the business is conducted online. Despite this they have pulled together a decent international panel of judges and entries from over 50 countries. – including the UK representitive Kevin Hill from The Council. Continue reading “BassAwards – Winners announced” »