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Blogging & press releases guidelines for motion graphics & animation


It may surprise you to know that there are many organisations, both large & small, creating amazing motion graphic and animation work, who make very little effort to promote it to the outside world.  I was recently asked by a large broadcaster to draw up some guidelines to help share work around the web – so I thought I would publish them as well…

Over the last 18 months or so dotmogo has spent a lot of time searching out hundreds of amazing, mostly UK-centric projects and posting about them.  This post is designed to help freelancers, motion studios, animators and VFX houses get the most out of the free publicity that is out there waiting for you.

Getting your work published by industry blogs and magazines is a really good way to increase your company’s creative reputation – but you have to make it easy for the publisher.

  1. make sure your project is uploaded to a public video platform like Vimeo or Youtube.  It may sound obvious, but it is not possible to embed a video into a blog post if it only exists on your company website.  We prefer Vimeo as it is better quality, and generally the standard for the creative industries.
  2. Check that the blog or magazine you are sending to is looking for the kind of material you are offering, or if they have any submission criteria.
  3. Make sure you write a press release.  Again, it seems obvious, but a lot of companies think that two lines of description written under their Vimeo video is enough!  What kind of things do we want to know in your press release? All the following would be great:
  • A full list of credits – if you don’t supply the names they cannot get credited.
  • A short paragraph on the initial brief and another one on the creative approach to the project (this is an opportunity to show your clever thinking…)
  • It’s always nice to have a few (no more than five) stills from the video.
  • Even better is a link to a “making-of” video which can be embedded on the blog underneath the main film.
  • on dotmogo we love to talk about the process – so any info on software used or special techniques you had to use is great.
  • An ideal blog post is about 400-500 words long without the credits – something to bear in mind when you are writing your press release…

I want to repeat that dotmogo is focussed on projects that involve UK talent in some way – so, if your project has been entirely produced in Canada, for example, we are not likely to post on it.  There are many other blogs who will, however :p

Here are a couple of links to other blog posts that tell you how to write a good press release and one with press release writing tips from journalists

We look forward to getting your submissions!

Author: Tim Rabjohns

Audio Strategist at Make This Noise and blogger at dotmogo


  1. So you mean that companies as mine should make a “break down” of some 3D visualization here at this site ?

  2. Hi Michael, not quite sure what you mean by a “break down” – but if you are asking if its a good idea to show behind the scenes footage and show how you did something – then yes, that would be great.

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