Best Of UK Christmas Commercials 2015

December 9, 2015 by Tim Rabjohns | 0 comments

Sure we’re all well versed with the polished delivery of the John Lewis Christmas ads by now – they’ve been doing it enough years that they have a good formula.  However for my money the House of Fraser, is the most interesting offering out there.  They still throw in some of the usual Christmas tropes of family meals and Christmas decorations, but the whole tone of this ad feels very modern as well. They also have a page on their website where you can “shop the advert” – ie find out about and buy the items in the ad – making it very easy for the consumer to interact.  It has bags of attitude just like the agency 18 Feet & Rising who came up with the idea.  Great song by Grace and choreography by ultra cool Parris Goebel – again all discoverable on their main website. Continue reading “Best Of UK Christmas Commercials 2015” »

Strange Beast – Fly Robot Fly Ikea Commercial

December 1, 2015 by Tim Rabjohns | 0 comments

I love it when a plan comes together – and in this case the creative stars were aligned when Mother, representing Ikea,  approached Strange Beast and  Daren Rabinovitch of Encyclopedia Pictura with a playful script showcasing Ikea’s new toy range. The spot follows a Robot who is taught how to fly by his Bat and Eagle friends. The characters are hand crafted costumes worn and puppeteered by actors, and the environments are a mixture of live action sets and detailed Matte Paintings. Continue reading “Strange Beast – Fly Robot Fly Ikea Commercial” »

See No Evil Xmas – Merlin Crossingham (Aardman) & Parallel Teeth

November 25, 2015 by Tim Rabjohns | 0 comments

So for the last See No Evil of the year they have lined up Merlin Crossingham from Aardman Animations who has worked on many Wallace and Gromit movies as creative director, Morph and many other claymation commercials. Here’s some festive Aaardman Creature Comforts for you to get you in the zone… Continue reading “See No Evil Xmas – Merlin Crossingham (Aardman) & Parallel Teeth” »

Future Deluxe – Adidas Ace Primeknit and X Primeknit Films

November 17, 2015 by Tim Rabjohns | 0 comments

Anyone who knows me knows that I’m the last person to go and buy a pair of football boots – but hell these new Adidas shoes look sexy enough to stick on the wall.  It dosn’t hurt either that you get to see them self-assemble and rotate around in mysterious lighting, courtesy of Future DeluxeContinue reading “Future Deluxe – Adidas Ace Primeknit and X Primeknit Films” »

Zulu Alpha Kilo – #saynotospec

November 11, 2015 by Tim Rabjohns | 0 comments

We’ve all been here people – there’s not much to add about this video as the message is clear – work in creative industries should be valued as much as any other  – maybe anonymously email this video to any client that tries it on next time, or put it on their facebook page… #saynotospec