Time to look at Part 2 of our best of motion graphics and animation of 2012. In this part we’ll look at Commercial work, Installations, Channel Idents, Pop Promos, Outdoor, Best Edit and Non Broadcast.
As you know there are hundreds of TV and cinema commercials released every year, but very few, we found, with really creative use of motion graphics. We are constantly trying to get better relationships with the large post houses so they will feed us their best work. The best commercial work we saw in 2012 was from the Mill Creative studio with the “Unleash Your Fingers” spot for the Samsung Galaxy 3 release – both fun, and inventive – with as much curiosity about how the dancers do their thing as how the phone does it’s thing…
Next up is the installation category. As the price of projection equipment and 3D software has come down in price – this category just keeps getting more and more interesting. Top spot goes to Quayola and Akten’s Forms installation – above. Another olympics-inspired creation that interprets the movement of athletes.
We also want to draw your attention to Universal Everything’s giant 12 by 1.5 metre multimedia wall for Deutsche Bank Hong Kong. This is a generative piece of art cum data display – and we have embedded a video of it here as we have not shown it on the dotmogo before. There are eight of them in total.
With so many amazing design and branding agencies in the UK, we all agreed that this is a really tough category to judge. Having said that, we decided to give the best of to Man vs Machine’s More4 idents for the sheer originality and simplicity of it’s analogue triangles (we already featured the christmas version in our best winter 2012 ident round up).
Other incredibly strong contenders are Dixon Baxi’s hyper real Watch idents for UKTV, more Man vs Machine with their Discovery SCI idents – and Harriman Steele with their cause and effect idents for Discovery’s DMAX Italia
Visitor Studio’s – Warsnare for Eris stood out this year for us a a really intelligent piece of animation – all the detail and the grading and distressing gave it a great atmosphere that you seldom get in music vids.
We also wanted to mention Advent 19’s Canyons by Blink – a visually surreal look at repeating zoetrope type repeating action strips – except in some of these you reach your hand into your own bottom and pull yourself inside out!
OK Go – Needing /Getting http://www.youtube.com/watch?v=MejbOFk7H6c
Bonus Category – Best Outdoor
An easy winner in this category is Crystal CG’s Audience Pixels in the Olympic Stadium. Much has already been written about the amazing open and closing ceremonies from last year’s Olympics. Less has been said, however of the incredible visual displays woven from the LED pads above each seat in the stadium. Just looking at this video we were blown away by the size of the canvas they had to work with.I think we can expect some even more creativity from this emerging area in years to come…
We added this final category so we would have the chance of putting in Channel 4’s Meet The Superhumans promo. Although not strictly a motion graphics or animation piece – it was an incredibly strong piece of creative – and really captured the spirit that the paralympians had to become “more than human” in order to compete in the games.
We really admired Make Productions’s WWF Parallax Sequence in this category for their unusual manipulation of still photos from the WWF archive to create these stunning slow motion shots. All made from combining the ‘parallax’ shots from 2 existing films produced by AD Hoc Films for WWF. Great technique!
As always – let us know what you think – and we look forward to another really strong year of creativity, innovation and, heaven help us, adventurous clients…