Brighton based design studio Atyp recently won the job of producing and conceptualising the latest Toyota hyrdogen car commercial for Droga5 from New York.
I spoke to creative director Merlin Nation to find out a bit more: “This was an amazing job to work on – we were given a really brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
Continue reading “Atyp – Toyota Commercial For Droga5” »
A riot of neons, bubbles and bath tubs, a Chinese pop star and an incredibly catchy tune combine get together for a rub down in Wieden+Kennedy Amsterdam’s Camayzing music video to relaunch the Camay brand in China.
For me, it’s definitely got a feel of Pierre et Gilles meets Gilbert & George (no bad thing when you are advertising something as ordinary as soap…) This slice of nuttiness was directed by Tim and Joe through Friend London and MPC’s Motion Design Studio created a range of surreal animations and backgrounds. It was W+K’s first bit of work fro the French & Chinese market after winning the P&G. Continue reading “Friend & MPC – Camazing video for Camay” »
Every now and again a student graduates from “animation school” with a piece that not only looks great, but also captures the imagination as well. This is exactly what happened to Sam Blain with his “In Dreams” piece (above). It has only just been released onto the internet after circulating around 30 animation festivals globally and winning loads of prizes (details at the bottom). Continue reading “Samuel Blain – In Dreams” »
I suppose I should have guessed that something odd was going to appear on the screen when I was told that the director, who occasionally goes under the name of Sue Magoo, is, in fact, a man called Alan Warburton…
Continue reading “Alan Warburton AKA Sue Magoo – Moon River & Controlled Demolitions” »
Anyone who thinks fractals are too digital to look at or just for geeks will have to think again. Embryonic Development by Julius Horsthuis feels like a fly-by on an volcanic alien landscape with giant Easter Island like statues. The main difference is that the outcrops and the landscapes are never still – they are constantly moving and evolving, like nothing from the real world. Continue reading “Julius Horsthuis – Embryonic Development Fractal Animation” »