I was recently invited to the combined 5 year/new studio party by Future Deluxe in Shoreditch, so I thought we should have a catch up at what they’ve been up to recently. I’m afraid I can’t disappoint you by saying that they didn’t have lots of exposed brick in an ex-industrial building (as is Shoreditch standard) – but it is a very nice work space they have crafted for themselves. Continue reading “Future Deluxe – Mothership & Adidas Y3 Film” »
Who likes free beer? Of course you do – well it seems that Peroni are hell bent on culturing us Brits with their food, beer and culture in the form of tastings, street markets, art and music in their House Of Peroni from 3rd – 31st October Continue reading “Nicola Gastaldi – Peroni Animation” »
Brighton based design studio Atyp recently won the job of producing and conceptualising the latest Toyota hyrdogen car commercial for Droga5 from New York.
I spoke to creative director Merlin Nation to find out a bit more: “This was an amazing job to work on – we were given a really brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
A riot of neons, bubbles and bath tubs, a Chinese pop star and an incredibly catchy tune combine get together for a rub down in Wieden+Kennedy Amsterdam’s Camayzing music video to relaunch the Camay brand in China.
For me, it’s definitely got a feel of Pierre et Gilles meets Gilbert & George (no bad thing when you are advertising something as ordinary as soap…) This slice of nuttiness was directed by Tim and Joe through Friend London and MPC’s Motion Design Studio created a range of surreal animations and backgrounds. It was W+K’s first bit of work fro the French & Chinese market after winning the P&G. Continue reading “Friend & MPC – Camazing video for Camay” »
Every now and again a student graduates from “animation school” with a piece that not only looks great, but also captures the imagination as well. This is exactly what happened to Sam Blain with his “In Dreams” piece (above). It has only just been released onto the internet after circulating around 30 animation festivals globally and winning loads of prizes (details at the bottom). Continue reading “Samuel Blain – In Dreams” »