We were recently charmed by this set of six 90-second online viral animations for underwear brand Triumph, from animation powerhouse Beakus. Working with Across The Pond and Exposure. ‘Stand Up For Fit’ delivers something you don’t often see in the media – a combination of female only stand ups and animated underwear advertising. These humorous routines based on underwear malfunctions are deftly brought to life by Ping’s hand drawn ink-line style and a dose of train of thought surrealism. i love the way everything is so simple and clean and nothing gets in the way of telling the story. Continue reading “Beakus – Ping Online Animations For Triumph” »
I was intrigued by this spellbinding animation sent to me by Steve Smith at Beakus recently. When I put it in fullscreen I was transported to a strange grainy black and white world with lots of explosions and Expressionist sensibilities. The music was great as well – it reminded me of the “ghostrock” group Piano Magic. After a couple of views I was still pretty puzzled so I rang up to find out more…
It turns out it was the latest music video for the Mercury Music Prize nominated band Savages – a new track called ‘Marshal Dear’. Directed by Gergely Wootsch Continue reading “Beakus – Savages “Marshal Dear” animated music video” »
You may remember at the end of last year dotmogo asked a number or companies and freelancers to submit images to use as gallery stills in its advertising spaces. Mostly the images were unbranded and the dotmogo viewers had no motivation to click on any image other than their curiosity.
Well – here are the results of this experiment – the winners by a clear margin are Mainframe with their eye catching Wimbledon promo. Handily this has become topical again as Wimbledon Tennis has just started for the 2013 season. I popped in to Mainframe yesterday to present Adam Jenns with a bottle of champagne for their efforts. (see pic) Continue reading “Mainframe wins dotmogo Gallery Competition” »
While we are furiously scratching our heads and debating the Best of 2012 at dotmogo towers – I have been very taken by this promo/infographic film made by Mr Binns from Beakus for the Ellen MacArthur Foundation.
The animation was created using Maya and After Effects and very elegantly explains the Foundation’s concept of a Circluar Economy, in which all goods are re-cycled by their manufacturers, leading to a sustainable cyclical re-use of the world’s raw materials. It’s a great concept, which could so easily have been told in a boring way. Whilst watching this, however I was transported into their circular world and everything they said makes total sense…I particularly like the shape of the future washing machines and photocopiers as the endless detail like the circular rug in the living room – its a piece that can definitely stand multiple viewings. Continue reading “Beakus Circular Economy & Totally Rubbish animations” »
I have to say that before I saw Danny Boyle’s eccentric trawl through British culture and history from the last 200 odd years, I was feeling a bit sceptical about the whole Olympic process. Local torch processions were dominated by large coaches with McDonalds & Samsung on the side, and newspapers were full of stories of everyday traders being stopped from mentioning the olympics or using the five rings. Seems likes Leo Bridle & Amael Isnard at animation house Beakus were feeling the same thing and got down to making ‘Olympic Vermin’ - a light-hearted take on the endless torch relays.
Although this was an internally funded project, that didn’t get in the way of the story telling and the great characterisations of the creatures involved. They succeeded in showing another side to London, by avoiding the centre and any classic London landmarks. In fact I had a great time trying to identify all the locations – it definitely starts off in Soho Square, in er, Soho. (see if you can identify any more…) Continue reading “Beakus – Olympic Vermin Animation” »