While we are furiously scratching our heads and debating the Best of 2012 at dotmogo towers – I have been very taken by this promo/infographic film made by Mr Binns from Beakus for the Ellen MacArthur Foundation.
The animation was created using Maya and After Effects and very elegantly explains the Foundation’s concept of a Circluar Economy, in which all goods are re-cycled by their manufacturers, leading to a sustainable cyclical re-use of the world’s raw materials. It’s a great concept, which could so easily have been told in a boring way. Whilst watching this, however I was transported into their circular world and everything they said makes total sense…I particularly like the shape of the future washing machines and photocopiers as the endless detail like the circular rug in the living room – its a piece that can definitely stand multiple viewings. Continue reading “Beakus Circular Economy & Totally Rubbish animations” »