Well, it’s no secret that Channel 4 are massive supporters of the Paralympics – and they have really done themselves proud with the help of Pete Williams, production company Fulwell 73 and James Corden.
This Shakespearian style poem championing the athletics of prosthetics was written by broadcaster Eddie Butler, and it references the very beginnings of the Paralympic Games at Stoke Mandeville in 1948 and its growth over the years. It then takes a nostalgic look back at the 2012 Paralympic Games in London and revisits some of the highlights such as the gold medal moments of Ellie Simmonds, David Weir and Hannah Cockcroft. It’s one of the most lyrical things I’ve seen on TV in years and I think the language is beautiful. Continue reading “Pete Williams – Paralympic Poem 2016 with James Corden” »
So, its all about the new Channel 4 rebrand at the moment – and rightly so, as the most innovative of our mainstream channels – it has had a major re-boot, after keeping Brett Foraker’s fours for about a decade.
[youtube http://youtu.be/oXOBHnWiinY w=573&h=322]
In my previous article on The Future Of TV Branding I mentioned how experimental the first Dr Who title sequence was, with the howlround effect. As a continuation on the theme of innovation – I wanted to draw your attention to another piece of inspiration from the Dr Who camp – this fan-generated title sequence. OK, he happens to be a talented motion designer, but the fact that he made it on his own and posted it online, marks a certain kind of interactivity with that brand. Continue reading “Francois Cassin – The Future Of Branding Part 2” »
Sometimes you get a tingly feeling when you watch something that says it’s going to be a classic. This is the feeling I got when I saw these idents for the first time. Lots of the right ingredients are there – references to many well know films, a very filmic high quality “look”, and lets face it, a flaming pink hotel corridor in slow motion and a grand piano falling towards the camera! Continue reading “ManvsMachine – Film 4 Idents” »
We’re always excited when someone new (to us at least) sends in some great work. Oscar Gonzalez Diez is no newcomer, however, with 15 years commercial experience under his belt (starting his time in the UK as head of animation at Red). Nowadays he works as an independent cg artist doing vfx supervisor and design as well as directing work under the moniker Plastic Science