So, its all about the new Channel 4 rebrand at the moment – and rightly so, as the most innovative of our mainstream channels – it has had a major re-boot, after keeping Brett Foraker’s fours for about a decade.
In my previous article on The Future Of TV Branding I mentioned how experimental the first Dr Who title sequence was, with the howlround effect. As a continuation on the theme of innovation – I wanted to draw your attention to another piece of inspiration from the Dr Who camp – this fan-generated title sequence. OK, he happens to be a talented motion designer, but the fact that he made it on his own and posted it online, marks a certain kind of interactivity with that brand. Continue reading “Francois Cassin – The Future Of Branding Part 2” »
Sometimes you get a tingly feeling when you watch something that says it’s going to be a classic. This is the feeling I got when I saw these idents for the first time. Lots of the right ingredients are there – references to many well know films, a very filmic high quality “look”, and lets face it, a flaming pink hotel corridor in slow motion and a grand piano falling towards the camera! Continue reading “ManvsMachine – Film 4 Idents” »
We’re always excited when someone new (to us at least) sends in some great work. Oscar Gonzalez Diez is no newcomer, however, with 15 years commercial experience under his belt (starting his time in the UK as head of animation at Red). Nowadays he works as an independent cg artist doing vfx supervisor and design as well as directing work under the moniker Plastic Science
In common with most other Channel 4 channels E4 does not refresh its identity that often, however they have just announced the latest one after six years.
This time round we have been introduced to “Eefer” a sort of part robot, part E4 logo. This is the first time that they have anthropomorphised (what a word!) the logo so fully – giving him eyes, legs and the ability to drink beer though a hatch. Continue reading “4Creative & MPC – E4 idents refresh” »