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In common with most other Channel 4 channels E4 does not refresh its identity that often, however they have just announced the latest one after six years.
This time round we have been introduced to “Eefer” a sort of part robot, part E4 logo. This is the first time that they have anthropomorphised (what a word!) the logo so fully – giving him eyes, legs and the ability to drink beer though a hatch. Continue reading “4Creative & MPC – E4 idents refresh” »
So the great and the good of the UK’s television marketing and promotions fraternity were gathered at the Hilton Hotel, London last week for the annual Promax UK’s Awards.
Although it does not cover all areas of UK motion, animation and VFX activity by any means, it is a good round up of the best work that we might find on our mainstream UK TV channels. Also good to see more categories for digital, as the concept of the second screen takes hold. Continue reading “PROMAX UK 2012 Winners roundup” »
Flourescent stuffed animals in a night club setting and people having their eye balls blown out of their sockets with a hair dryer – things have been taking an interesting turn at Box Creative recently…
Within this Channel 4 owned organisation sits “Box Creative” which looks after all the broadcast design and channel branding for the company. They operate as both a Production Company and Design Studio in collaboration with range of talented freelancers and some external agencies and studios.
Here in the UK on Friday 24th August Channel 4 decided to host a six hour experiment in dance music – from 12-6am. They called it House Party – they got in six superstar DJs – one hour each, and to spice it up visually they gave each DJ their own VJ. I have to confess I didn’t stay up the full six hours – I was home alone that night and didn’t have anyone to pump my fist in the air with, however I did record it and have a peek later. The DJ’s were mostly awesome - Grandmaster Flash, Annie Mac, Erick Morillo, Charlie Sloth, Horse Meat Disco, Soul II Soul, A-Trak but there were lots of comment on Twitter about the lack of crowd in the studio – which was admittedly a bit weird… Continue reading “Channel 4 “House Party” VJs” »
Well it seems that no sooner do we post up Dunning Penney Jones’ Redbull “no-VFX” animation – than another great ‘analogue’ project comes along in the form of TV idents for Channel 4′s More4
ManvsMachine won a a competitive pitch to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.
The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
I had a quick chat with Mike Alderson at MvsM to find out more. He told me they came up with logo first & then thought of finding a way to separate live action for idents and CG animation for the on screen elements. When I asked him why they chose such a labour intensive (see the making of film…) technique he said : “because it is very satisfying to watch and comes across as more “humble”. He also tipped his hat to the Jason Bruges Studio for programming the units and creating them from scratch – a true example of commerce meeting art if ever there was one. He also told me about little ‘easter egg’ in the animation of the CG version – when the “coming up next” animates on screen and it lines up with the bug in the top left corner – the bug animates into full colour mode – you can see it briefly on the compilation of CG versions & OSP below…
Here is the making of film – lots of analogue fun here!