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The Chinese are well know for their fiendishly detailed craft skills – which is exactly what MIE have simulated for Shanghai Motion Magic who approached them to create three new idents for Dragon TV – one of China’s biggest mainstream broadcasters.
When asked to give the look a seasonal spring refresh, they took their existing “page turning” concept and developed it further, while also embracing the year of the snake. All three idents were designed so they could be bolted together and played consecutively, to form one thirty second sequence. (which you see here, above) Continue reading “MIE – Dragon TV Spring Idents” »
Welcome to 2013 everybody – like many of you we are looking to our ambitions for the year ahead. As far as dotmogo goes – we are thinking about growing it as an official UK motion graphic/animation/VFX platform for the UK. The idea being to make it a better portal for attracting clients from the UK and abroad to use our amazing talents – more of this in coming months. If you are a creative services department for a broadcaster or a company and you would like to be involved then get in contact. Continue reading “Best of 2012 UK Christmas Idents & Welcome 2013!” »
So the great and the good of the UK’s television marketing and promotions fraternity were gathered at the Hilton Hotel, London last week for the annual Promax UK’s Awards.
Although it does not cover all areas of UK motion, animation and VFX activity by any means, it is a good round up of the best work that we might find on our mainstream UK TV channels. Also good to see more categories for digital, as the concept of the second screen takes hold. Continue reading “PROMAX UK 2012 Winners roundup” »
We are big fans of cause and effect films at dotmogo – the toy truck that rolls down a slope which strikes a match, lights a cigarette which burns through a piece of string…you get the idea. Although I am a fan of The Way Things Go , I hadn’t seen anything else on air in this vein apart from from the infamous Honda Cog commercial from a few years ago. Happily, last week, we found out that Discovery had commissioned Harriman Steel to make some fun idents for DMAX Italia in this style.