Sometimes you get a tingly feeling when you watch something that says it’s going to be a classic. This is the feeling I got when I saw these idents for the first time. Lots of the right ingredients are there – references to many well know films, a very filmic high quality “look”, and lets face it, a flaming pink hotel corridor in slow motion and a grand piano falling towards the camera! Continue reading “ManvsMachine – Film 4 Idents” »
Just a reminder to dust down your best creative work and get submitting for Promax UK the UK’s most mainstream motion graphics and live action for TV awards…
The BassAwards are back! If you remember, these are International Awards of Motion Graphics, Animation and Broadcast Design – some healthy competition for PROMAX with a slightly different twist. Continue reading “BassAwards – Call For Entries 2014” »
Yes – it’s that time of year again – conference season is upon us. I’m sure the comedy antics of the Conservative, Labour and Lib Dem are still fresh in your minds…. Fear not Promax is around the corner – and that will flush your minds of all those unsavoury images…
I was invited to attend a special edition of PUK (the Promax networking drinks events) last week at Envy’s roof bar, where all the nominations for Promax 2013 were announced. Continue reading “PROMAX UK 2013 Nominations” »
The Chinese are well know for their fiendishly detailed craft skills – which is exactly what MIE have simulated for Shanghai Motion Magic who approached them to create three new idents for Dragon TV – one of China’s biggest mainstream broadcasters.
When asked to give the look a seasonal spring refresh, they took their existing “page turning” concept and developed it further, while also embracing the year of the snake. All three idents were designed so they could be bolted together and played consecutively, to form one thirty second sequence. (which you see here, above) Continue reading “MIE – Dragon TV Spring Idents” »