Anyone who knows me knows that I’m the last person to go and buy a pair of football boots – but hell these new Adidas shoes look sexy enough to stick on the wall. It dosn’t hurt either that you get to see them self-assemble and rotate around in mysterious lighting, courtesy of Future Deluxe… Continue reading “Future Deluxe – Adidas Ace Primeknit and X Primeknit Films” »
[vimeo http://vimeo.com/90108639 w=573&h=322]
Another day, another new studio to dotmogo – how many of you that we don’t know about out there…? This time round we were very happy that DesignStudio got in touch – set up about five years ago by Ben Wright and Paul Stafford and in the business of motion graphics, animation and print.
For their first send-in they gave us “Hachinoko”, in collaboration with Jack Featherstone – a darkly humourous music video for electronic duo Simian Mobile Disco & German house legend, Roman Flügel. Continue reading “DesignStudio – Hachinoko-Video for Simian Mobile Disco & Romain Flügel” »
[vimeo http://vimeo.com/78247367 w=573&h=322]
Happy New Year everyone! I wanted to start the year with this arresting set of visuals from Pressure Drop Pictures in collaboration with Mooschool – 4 x 30” channel idents for Sony Turbo Russia. The channel’s tagline is ‘Entertainment with Attitude’ – and I think they’ve fulfilled this brief very nicely! Continue reading “Mooschool & Pressure Drop – Sony Turbo Idents” »
[vimeo http://vimeo.com/34363982 w=573&h=322]
Happy New Year. After a stomach bashing few weeks of excessive food & drink let’s kick off this year with a highly creative start. The 99 Frames project was initiated by David Drayton at Maxon to showcase the abilities of CINEMA 4D R13. The project was grasped by the motion designers around the world and the simplicity of the brief, to create just 99 frames of animation using one of CINEMA’s new features encouraged everyone and anyone to enter.
The range of styles and ideas is brilliant and it truly showcases the range of output you can get from the software as well as how vibrant and inventive the online community can be. Ten lucky winners were also selected by an industry judging panel to win a wide-range of C4D plugins and memberships for Cineversity, an online tutorial hub.
When you watch the video it seems like a very comprehensive branding showreel – showing as many ways as possible to visually represent the “99 frames” logo – creatively very interesting.
[vimeo http://vimeo.com/30686427 w=573&h=322]
He told me “In the very first phase we did a wide range of possible ideas and designs. Manuel and I had a lot of fun with some wild brainstorming for the first two weeks. We worked on the new logo design for over 6 months and created a new and fresh identity. At the end we tried to find a unique shape but didn´t want to lose the connection between the old an the new logo. This is a collection of the whole designs we did for the logo redesign. It was launched in august 2011 with the representation of the new R13 Version of Cinema 4D”
What I find amazing about this piece is the sheer number of possible logos that occur in the first few seconds – many of which looked like they would be good for any company. Secondly I love the edgy sound, which is unusual for a corporate logo. It’s sets the tone for C4D being used in an edgy experimental way as well as for everyday TV graphics. It is used an expression of “art” (in it’s widest sense) after all.
Credits:Maxon Cinema 4D redesign by Aixsponza, Lead Designer: Manuel Casasola Merkle & Ingo Walde, additional contributons: Elisabeth Schlichtner, Patrick Schade, Elisa Krenz, Sounddesign: Lars Fischer
They also have free plugins they they have developed which you can download as well as a nice laboratory section where you can see some of their motion experiments. I think this is a great idea for any studio to do! www.aixsponza.com