DixonBaxi – bold new UKTV Watch idents

April 17, 2012 by Tim Rabjohns | 1 Comment

[vimeo http://vimeo.com/40397878 w=573&h=322]

It’s taken a while since they posted up a teaser of the Smoke ident a few weeks ago, but here, finally are all four of the new eye-popping UKTV Watch idents – Smoke, Liquid, Hair & Crystal.

I had a chat with Aporva Baxi from DixonBaxi, to find out more.  He told me that the “Watch” channel had had a bit of a repositioning since HarrimanSteele did their idents a few years ago.  The new feel is more about “exploring the extraordinary” – with a batch of new shows that back that up very nicely – the highly anticipated Grimm from NBC Universal, as well as JJ Abram’s Alcatraz and Primeval: New World

Continue reading “DixonBaxi – bold new UKTV Watch idents” »

Kommersant Russian News Channel From Dixon Baxi

November 10, 2011 by Tim Rabjohns | 0 comments

[vimeo http://vimeo.com/31205203 w=573&h=322]

Aporva Baxi just sent me these quirky idents that have just gone on air for a new Russian News channel, in association with interactive design consultancy Allofus.  He explained to me “Kommersant is a high profile Russian newspaper known for it’s provocative and liberal editorial stance. They wanted to translate that into a 24 hour news channel that eschewed the traditional approach to news channels (that of red, blue and spinning globes) and create a fresh, dynamic look unlike any typical channel of this type. Additionally the project needed to be a fully integrated experience with seamless connection between on air and website and mobile devices”

I think it’s really refreshing to see non “news” type imagery on this – for me spilt milk and shop dummies are more part of real life than the usual spinning discs or VT of people in crisis.  The jump cut style editing is also a lot more arresting than the usual array of graphic cliches you usually get on news idents & titles.  Who’s to say that we couldn’t start having something more like this for UK news channels? What do think, reader? more of this for the UK? Continue reading “Kommersant Russian News Channel From Dixon Baxi” »