So the great and the good of the UK’s television marketing and promotions fraternity were gathered at the Hilton Hotel, London last week for the annual Promax UK’s Awards.
Although it does not cover all areas of UK motion, animation and VFX activity by any means, it is a good round up of the best work that we might find on our mainstream UK TV channels. Also good to see more categories for digital, as the concept of the second screen takes hold. Continue reading “PROMAX UK 2012 Winners roundup” »
Being the beginning of November – it is, of course, nearly time for the UK’s biggest Conference on TV promotion, marketing and branding. Some 600 people will be going to Promax UK this year. However from having a look at the line up of speakers and events on their website I had a feeling that things had gone in a slightly different direction this time round. Continue reading “PROMAX UK – 8th & 9th November” »
Since Channel Five was bought by Northern & Shell in 2010, chairman Richard Desmond set up a new remit for the channel to up it’s game, by making more of it’s own programs. Along with this, its on air look has been going through a bit of a creative transformation. I met up with art director Geoff Parsons to have a chat about the thinking behind the new look and see some examples.
He told me that although N&S like their programs big & bold, they have been open to Five creative services adding “design” to the look as well. He also explained that there are not many layers of approval to new ideas, and with a team of roughly ten designers in house, they can turn things around quite painlessly. Continue reading “Channel 5 Creative Services Catch Up” »