As time goes on we have decided to expand the remit of dotmogo to cover more audio innovation along with the visual innovators that we feature hear. As both audio and visual are bound to each other – we feel that this makes sense.
Imagine you are Van Halen and such is your guitar prowess that when you go to pee you hear the sound of cascading guitar solos – well now you can! You may remember what fun we had with Toylets – the urinal based video game from Sega, last year. Well, I recently found out about another urinal-based piece of fun dreamt up by AlmapBBDO for their client Billboard, whilst looking at the very reasonableCool de Estambul blog.
The Guitar Pee is a mix between men’s urinal and an electric guitar. As you empty your bladder you can trigger guitar notes and noises to play from this specially modified urinal. After you are done, each guitarist can listen and download his recent-released “mpee3” by accessing the Guitar Pee Gallery via mobile.
So far The Guitar Pee has toured several bars in São Paulo, registering over 1,500 unique guitar solos (and counting). I think we should start lobbying to get these things installed in the UK. On the strength of Mark Knopfler, Eric Clapton, and Dave Gilmour – what could go wrong…? the only problem I have is that we need to think of some way for the girls to make music whilst in the ladies room – answers below, please…
Client: Billboard, Advertising Agency: AlmapBBDO, ECD: Marcello Serpa, Luiz Sanches, Creative Director: André Kassu, Marcos Medeiros, Art Directors: Guiga Giacomo, Copywriter: Ricardo Wolff, Technology: Cricket Design, Director of Technology: Fernando Boniotti, Sound: Mugshot, Mockup: Frank Morais