Welcome to 2013 everybody – like many of you we are looking to our ambitions for the year ahead. As far as dotmogo goes – we are thinking about growing it as an official UK motion graphic/animation/VFX platform for the UK. The idea being to make it a better portal for attracting clients from the UK and abroad to use our amazing talents – more of this in coming months. If you are a creative services department for a broadcaster or a company and you would like to be involved then get in contact. Continue reading “Best of 2012 UK Christmas Idents & Welcome 2013!” »
Well it seems that no sooner do we post up Dunning Penney Jones’ Redbull “no-VFX” animation – than another great ‘analogue’ project comes along in the form of TV idents for Channel 4’s More4
ManvsMachine won a a competitive pitch to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.
The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
I had a quick chat with Mike Alderson at MvsM to find out more. He told me they came up with logo first & then thought of finding a way to separate live action for idents and CG animation for the on screen elements. When I asked him why they chose such a labour intensive (see the making of film…) technique he said : “because it is very satisfying to watch and comes across as more “humble”. He also tipped his hat to the Jason Bruges Studio for programming the units and creating them from scratch – a true example of commerce meeting art if ever there was one. He also told me about little ‘easter egg’ in the animation of the CG version – when the “coming up next” animates on screen and it lines up with the bug in the top left corner – the bug animates into full colour mode – you can see it briefly on the compilation of CG versions & OSP below…
Here is the making of film – lots of analogue fun here!