I thought I would spread the love by posting the entire list of Promax UK 2013 winners. We’re pleased to see that a lot of the entries that we picked out for highlighting in our Promax Nominations Post went on to win prizes – well done all. The video above was the third winner in the best ident category – “Supermarket” for the 4seven channel. If any of the judges are reading this it would be great to now some of the thinking that was behind picking any of the winners…
Although Promax plays a big part in celebrating motion design and animation on TV, there are still many many great pieces of work that don’t get entered here. Also I think its a shame that we have to wait for one big burst of activity once a year to see everything. How about a Promax Vimeo or Youtube channel that people can post on to all year round, and still have the competition once a year? That way we could have a place where people can see the long list over a period of time, rather than try and watch everything over a couple of weeks in November… Just a thought…
2013 Award Winners
Continue reading “Promax 2013 Awards Winners” »
Are robots invading the earth? Have they already succeeded? according to the blurb from Artificial Agent – “Humans are nearly all gone from what you knew as planet Earth… giant robots now bestriding planet, mechanised Kings of all they survey, but sadly wondering how to fill their days…” Well its a tempting proposition put forward by Matt Lawrence and the MGFX team. Continue reading “MGFX – Artificial Agent film” »
Momoco’s title sequence for NBC’s flagship drama.
Streams of blood, (or chianti?) churn and entwine together forming the heads of the characters, at first you are innocently watching these beautiful ruby red globules swilling around, then it suddenly occurs to you that this is probably not as innocent as it seems! I think this is a really subtle piece of design as they have managed to convey the idea of lots of bloodshed without making it gory in anyway – It reminds me of when I first saw Marc Quinn’s cast of his own head made from his own blood - I was veering between feeling fine about it to being a bit uneasy. Continue reading “momoco – Hannibal Titles” »
I’ve just received this set of clever new Honda sponsorship spots in my inbox from Analog and Nexus. Judging from some internet research – it’s seems to be going viral at the moment – 3 million hits in a week. This is testament to this fantastic team effort – Wieden & Kennedy, the ad agency, who consistently come up with great creative for their Honda client, Honda for letting them do so and directors Smith & Foulkes. See – great creative really does work! Continue reading “Wieden & Kennedy – Honda Hands Sponsorship spots” »
After winning a pitch 12 weeks ago, DixonBaxi started working on a totally new channel for UKTV called simply “Drama“. As you will know from our previous DixonBaxi posts this is the third time they have taken on the new look for UKTV. You should check out the Watch idents and Yesterday idents.
I spoke to Aprova Baxi about this new project and he told me “The heart of the brief was to create a new home for Britain’s best-loved classics, with the station airing a treasure trove of such shows such as Pride & Prejudice, The Cinder Path, Sharpe, Tipping the Velvet, Auf Wiedersehen Pet, Cranford and Lark Rise to Candleford.” It was important that the channel captured the nostalgic, warm, indulgent feeling of watching the shows whilst making sure the channel felt modern, fresh and was ultimately a celebration. The classics ’reimagined’ so to speak.
Continue reading “DixonBaxi – UKTV Drama & Telemundo branding” »