I was recently invited to the combined 5 year/new studio party by Future Deluxe in Shoreditch, so I thought we should have a catch up at what they’ve been up to recently. I’m afraid I can’t disappoint you by saying that they didn’t have lots of exposed brick in an ex-industrial building (as is Shoreditch standard) – but it is a very nice work space they have crafted for themselves. Continue reading “Future Deluxe – Mothership & Adidas Y3 Film” »
Sometimes you get a tingly feeling when you watch something that says it’s going to be a classic. This is the feeling I got when I saw these idents for the first time. Lots of the right ingredients are there – references to many well know films, a very filmic high quality “look”, and lets face it, a flaming pink hotel corridor in slow motion and a grand piano falling towards the camera! Continue reading “ManvsMachine – Film 4 Idents” »
A riot of neons, bubbles and bath tubs, a Chinese pop star and an incredibly catchy tune combine get together for a rub down in Wieden+Kennedy Amsterdam’s Camayzing music video to relaunch the Camay brand in China.
For me, it’s definitely got a feel of Pierre et Gilles meets Gilbert & George (no bad thing when you are advertising something as ordinary as soap…) This slice of nuttiness was directed by Tim and Joe through Friend London and MPC’s Motion Design Studio created a range of surreal animations and backgrounds. It was W+K’s first bit of work fro the French & Chinese market after winning the P&G. Continue reading “Friend & MPC – Camazing video for Camay” »
It’s no secret that BDA (formerly Bruce Dunlop Associates) has been under a lot of changes recently. Bruce Dunlop has left and a whole new team of designers and creative director has been hired. On top of that they have also moved out of their Soho stronghold to the West – near to White City. Continue reading “BDA – Bahrain Formula 1 Promo” »