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RKCR Y&R team up with Red Bee media and The Mill with director Anthony Dickenson to create the new BBC promo using archived BBC footage
The BBC is one of the world’s most iconic brands and, this is a sort of feel-good piece showing their heritage and the fact that they are forward looking as well. On paper, putting together a montage of existing BBC footage in to a nice neat promo, sounds like a simple task. However as soon as you look at the list of credits on this job you can see that it was a lot more involved than sticking an editor in a room armed with their trusty After Effects… Continue reading “The Mill – BBC – Where Next? promo” »
So the great and the good of the UK’s television marketing and promotions fraternity were gathered at the Hilton Hotel, London last week for the annual Promax UK’s Awards.
Although it does not cover all areas of UK motion, animation and VFX activity by any means, it is a good round up of the best work that we might find on our mainstream UK TV channels. Also good to see more categories for digital, as the concept of the second screen takes hold. Continue reading “PROMAX UK 2012 Winners roundup” »