We were deciding what to do as an appropriate Festive season post and we decided to have a look at the amazing VFX of some of the best of the Christmas commercials. It seems that people no longer spend time talking about the Christmas idents of the various channels – dwindling budgets have meant a lot of recycling and less impressive productions. Instead the John Lewis ads of the last last few years have kicked off a new tradition of feature film quality commercials for various retailers and brands like sky movies… Continue reading “dotmogo UK Christmas Advert Round Up 2014” »
The BBC is one of the world’s most iconic brands and, this is a sort of feel-good piece showing their heritage and the fact that they are forward looking as well. On paper, putting together a montage of existing BBC footage in to a nice neat promo, sounds like a simple task. However as soon as you look at the list of credits on this job you can see that it was a lot more involved than sticking an editor in a room armed with their trusty After Effects… Continue reading “The Mill – BBC – Where Next? promo” »
I was invited to The Mill’s Christmas drinks the other day – and, while I was enjoying their hospitality I noticed a couple of cool things going on in reception.
Firstly that they have pioneered a very snazzy way of looking at and presenting their showreel. The Mill New York Digital team dreamed up a rear-projected, 5’ (1.5m) x 3’ (1m) interactive touch screen panel made entirely of reflective glass. This in itself is a pretty imposing piece of hardware. However the touch screen interface is aesthetically very pleasing and dead easy to use. Continue reading “Seasonal Fun with Mill Touch & Mill Wishes” »
A sweltering day in Havana, the muscle-bound delivery man comes to the door and is greeted by a curvy girl who is popping out of her blouse a sensuous female voice over laden with all sorts of old school innuendo – how can you not carry on watching..? Havana Heat is a combination of a few good things – it looks great, has a cheeky script and is for a good cause – what could be better? Once you realise that it is part of a series of animations advertising a service called Good Books and each film is written in a well known literary style, things start to make sense. This one pays homage to the bodice-ripping language made famous by Mills & Boon - hence the melodramatic flirting.
Animated by renown duo mcbess and Simon of The Mill in London and produced and masterminded by String Theory. Continue reading “String Theory & The Mill – Havana Heat animation” »
So, in a blur of hands and fingers the new “Unleash Your Fingers” Samsung Galaxy Siii commercial is out for Samung in France. Made in collaboration by The Heaven agency, Unit 9 production company and The Mill design, this amazing ad was made inside two months. I particularly like the way that the graphics fit right in with the live action – almost as if the dancers could see it as they were moving – it all looks pretty natural.
I recently met up with Tom Robinson, from Mill Design to find out more. Rather surprisingly Tom, who recently left Double G studios, used to be fridge engineer before he retrained to cinema 4D & After Effects – good job, really! He told me that the motion design part of the job was all done with Cinema 4D & After Effects inside a month – which is pretty astounding.
The incredible finger routine is handled by JayFunk and Joey Daniels and this ad forms a sequel to the 2011 YouTube hit “Unleash Your Fingers”. Music was by Justice with the track ‘Helix’. Continue reading “The Mill Design – Unleash Your Fingers Commercial” »