So, its all about the new Channel 4 rebrand at the moment – and rightly so, as the most innovative of our mainstream channels – it has had a major re-boot, after keeping Brett Foraker’s fours for about a decade.
[youtube http://youtu.be/oXOBHnWiinY w=573&h=322]
In my previous article on The Future Of TV Branding I mentioned how experimental the first Dr Who title sequence was, with the howlround effect. As a continuation on the theme of innovation – I wanted to draw your attention to another piece of inspiration from the Dr Who camp – this fan-generated title sequence. OK, he happens to be a talented motion designer, but the fact that he made it on his own and posted it online, marks a certain kind of interactivity with that brand. Continue reading “Francois Cassin – The Future Of Branding Part 2” »
There have been several re-brands of channels that have involved “audience participation” – featuring the type of audience which watches the channel ( I can think of DixonBaxis MTV Finland rebrand, and ITV4 for starters). However I think this is the most intimate portrait of audience emotions I have ever seen – it could have easily been an art project were it not for the number fours unfolding on the screen… Continue reading “Proud Creative – Nelonen Finnish TV Rebrand” »