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We noticed this pleasingly quirky rebranding of CBS’ portfolio of TV channels across EMEA by Studio Hansa in partnership with Analog and GlossyRey recently and wanted to show you guys. I really liked the variety of live action cause and effect of the Reality ident, the hyper real 100% CGI of Network ident and the still motion tensionin the drama ident. In my opinion they managed to make these identities feel like they had some of the oddball humour of the cooler youth channels like E4 while covering some very mainstream programs Continue reading “Studio Hansa & Analog – CBS/Chellozone rebrand” »
Well it seems theres a new international motion design awards in town, but with a twist! The Bassawards, as they are known, (sounds like they should have a best dub step category, but I’m assured they don’t…), but in fact they are ‘for the creatives, by the creatives’. Set up by Gabriel Suarez, they will have no awards ceremony, but they will be giving out real physical trophies… Continue reading “Bassawards – New International Awards for Motion Design” »
As I mentioned in my last post Promax Europe has just finished – and there are some very happy winners in the land of idents and promos right now. The only thing is that there are so many categories, I would have to write a blog post a day for the next two weeks to cover them all. Instead I will focus on the best channel branding and animation categories, which are most relevant to the things my lovely readers like to see..
Best on-air ident campaign (in-house)
Gold – (above) Sky movies ident and sky movies christmas ident – Sky Creative, BskyB
Artillery, the Brighton based design and animation studio have just released a new set of idents for DMAX – one of Discovery’s channels aimed at men.
This particular ”brand refresh” for DMAX, consists of three idents, each with a completely different look and feel, but all of which reflect the key brand values of a modern lifestyle channel aimed at men.
Two of the indents were created using 3D animation software (Cinema 4D and 3D S Max), evoking a ‘mechanic’ and ‘magnetic’ world, the third was shot on location, where a striking bank of lights were shot. Richard Tilley, owner & Creative Director told me he was particularly proud of the “Lights” ident: ”Shot in a neighboring coastal town, we set up in a huge disused warehouse. With a rig of near 100 lights we set up an array of beautiful sequences showing off a palette of branded colour and light which reveals the DMAX identity. We shot and edited a collection of durations, and we were really pleased with this amazing, one-take crane shot. We worked closely with the client to create something they were ultimately really happy with”
Well it seems that no sooner do we post up Dunning Penney Jones’ Redbull “no-VFX” animation – than another great ‘analogue’ project comes along in the form of TV idents for Channel 4′s More4
ManvsMachine won a a competitive pitch to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.
The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
I had a quick chat with Mike Alderson at MvsM to find out more. He told me they came up with logo first & then thought of finding a way to separate live action for idents and CG animation for the on screen elements. When I asked him why they chose such a labour intensive (see the making of film…) technique he said : “because it is very satisfying to watch and comes across as more “humble”. He also tipped his hat to the Jason Bruges Studio for programming the units and creating them from scratch – a true example of commerce meeting art if ever there was one. He also told me about little ‘easter egg’ in the animation of the CG version – when the “coming up next” animates on screen and it lines up with the bug in the top left corner – the bug animates into full colour mode – you can see it briefly on the compilation of CG versions & OSP below…
Here is the making of film – lots of analogue fun here!
