The Rebranding of BBC’s CBBC is quite a big deal. Why? well CBBC and CBeebies are still the only ad-free children’s channels on TV and the most watched in terms of numbers. Another reason is that the children watching CBBC the last time they refreshed the channel identity will have left university by now, and the world has moved on quite a lot since then. Continue reading “RedBee Creative – CBBC Rebrand” »
So, its all about the new Channel 4 rebrand at the moment – and rightly so, as the most innovative of our mainstream channels – it has had a major re-boot, after keeping Brett Foraker’s fours for about a decade.
This new branding is interesting on several different levels. For a start the ideas and look and feel were a collaboration of not one but five major creative entities – DBLG, Neville Brody, Jonathan Glazer, SQUA – (AKA Steven Qua) and 4Creative. Secondly – you’d be hard pushed to see the channel name anywhere – which pretty much breaks the rules of all branding briefs I’ve seen. Continue reading “DBLG/SQUA/Brody/Glazer – Channel 4 Idents” »
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In my previous article on The Future Of TV Branding I mentioned how experimental the first Dr Who title sequence was, with the howlround effect. As a continuation on the theme of innovation – I wanted to draw your attention to another piece of inspiration from the Dr Who camp – this fan-generated title sequence. OK, he happens to be a talented motion designer, but the fact that he made it on his own and posted it online, marks a certain kind of interactivity with that brand. Continue reading “Francois Cassin – The Future Of Branding Part 2” »
Art&Graft have been busy recently – giving a new facelift to Turner’s Boomerang cartoon channel. With it’s eye-popping colours, quirky hybrid of 2D and 3D animation and a liberal smattering of your favourite cartoon characters – it’s certainly grabs your attention. Continue reading “Art&Graft – Boomerang TV Idents & Rebrand” »