Designer Graham McCallum, who has spent 50 years creating iconic television designs, including the opening titles to Blackadder (below) all initial artwork for Jackanory and co-creator of Crystal Tipps & Alistair, as well as branding and re-branding countless TV channels including the launch of The Discovery Channel in Europe in 1989.
We noticed this pleasingly quirky rebranding of CBS’ portfolio of TV channels across EMEA by Studio Hansa in partnership with Analog and GlossyRey recently and wanted to show you guys. I really liked the variety of live action cause and effect of the Reality ident, the hyper real 100% CGI of Network ident and the still motion tensionin the drama ident. In my opinion they managed to make these identities feel like they had some of the oddball humour of the cooler youth channels like E4 while covering some very mainstream programs Continue reading “Studio Hansa & Analog – CBS/Chellozone rebrand” »
Well it seems theres a new international motion design awards in town, but with a twist! The Bassawards, as they are known, (sounds like they should have a best dub step category, but I’m assured they don’t…), but in fact they are ‘for the creatives, by the creatives’. Set up by Gabriel Suarez, they will have no awards ceremony, but they will be giving out real physical trophies… Continue reading “Bassawards – New International Awards for Motion Design” »
As I mentioned in my last post Promax Europe has just finished – and there are some very happy winners in the land of idents and promos right now. The only thing is that there are so many categories, I would have to write a blog post a day for the next two weeks to cover them all. Instead I will focus on the best channel branding and animation categories, which are most relevant to the things my lovely readers like to see..
Best on-air ident campaign (in-house)
Gold – (above) Sky movies ident and sky movies christmas ident – Sky Creative, BskyB
Silver - NGC Test Your brain campaign – Fox channels Italy Continue reading “Promax Europe Winners 2012” »
This particular “brand refresh” for DMAX, consists of three idents, each with a completely different look and feel, but all of which reflect the key brand values of a modern lifestyle channel aimed at men.
Two of the indents were created using 3D animation software (Cinema 4D and 3D S Max), evoking a ‘mechanic’ and ‘magnetic’ world, the third was shot on location, where a striking bank of lights were shot. Richard Tilley, owner & Creative Director told me he was particularly proud of the “Lights” ident: “Shot in a neighboring coastal town, we set up in a huge disused warehouse. With a rig of near 100 lights we set up an array of beautiful sequences showing off a palette of branded colour and light which reveals the DMAX identity. We shot and edited a collection of durations, and we were really pleased with this amazing, one-take crane shot. We worked closely with the client to create something they were ultimately really happy with”
DMAX MagneticContinue reading “Artillery – New DMAX TV Idents for Discovery” »