Well it seems theres a new international motion design awards in town, but with a twist! The Bassawards, as they are known, (sounds like they should have a best dub step category, but I’m assured they don’t…), but in fact they are ‘for the creatives, by the creatives’. Set up by Gabriel Suarez, they will have no awards ceremony, but they will be giving out real physical trophies… Continue reading “Bassawards – New International Awards for Motion Design” »
As I mentioned in my last post Promax Europe has just finished – and there are some very happy winners in the land of idents and promos right now. The only thing is that there are so many categories, I would have to write a blog post a day for the next two weeks to cover them all. Instead I will focus on the best channel branding and animation categories, which are most relevant to the things my lovely readers like to see..
Best on-air ident campaign (in-house)
Gold – (above) Sky movies ident and sky movies christmas ident – Sky Creative, BskyB
Silver - NGC Test Your brain campaign – Fox channels Italy Continue reading “Promax Europe Winners 2012” »
This particular “brand refresh” for DMAX, consists of three idents, each with a completely different look and feel, but all of which reflect the key brand values of a modern lifestyle channel aimed at men.
Two of the indents were created using 3D animation software (Cinema 4D and 3D S Max), evoking a ‘mechanic’ and ‘magnetic’ world, the third was shot on location, where a striking bank of lights were shot. Richard Tilley, owner & Creative Director told me he was particularly proud of the “Lights” ident: “Shot in a neighboring coastal town, we set up in a huge disused warehouse. With a rig of near 100 lights we set up an array of beautiful sequences showing off a palette of branded colour and light which reveals the DMAX identity. We shot and edited a collection of durations, and we were really pleased with this amazing, one-take crane shot. We worked closely with the client to create something they were ultimately really happy with”
DMAX MagneticContinue reading “Artillery – New DMAX TV Idents for Discovery” »
Well it seems that no sooner do we post up Dunning Penney Jones’ Redbull “no-VFX” animation – than another great ‘analogue’ project comes along in the form of TV idents for Channel 4′s More4
ManvsMachine won a a competitive pitch to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.
The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
I had a quick chat with Mike Alderson at MvsM to find out more. He told me they came up with logo first & then thought of finding a way to separate live action for idents and CG animation for the on screen elements. When I asked him why they chose such a labour intensive (see the making of film…) technique he said : “because it is very satisfying to watch and comes across as more “humble”. He also tipped his hat to the Jason Bruges Studio for programming the units and creating them from scratch – a true example of commerce meeting art if ever there was one. He also told me about little ‘easter egg’ in the animation of the CG version – when the “coming up next” animates on screen and it lines up with the bug in the top left corner – the bug animates into full colour mode – you can see it briefly on the compilation of CG versions & OSP below…
Here is the making of film – lots of analogue fun here!
Well we’ve finally compiled all the votes sent in to us by various key figures in UK motion graphics, animation and VFX as well as the dotmogo team and fans of the site. You can see the original post with all the candidates for the categories here
Interestingly some categories were very closely contested and some were complete landslides – It was mainly compiled from the best of what we have had on the site over the year – we are always happy if people want to send in submissions – especially if they were originated in the UK or Europe…
anyway here are all the well deserved winners:
TV branding category: Double G Studios with their T4 Robots
Commercial graphics: Saam Farahmand’s “Machine” for Soulwax
Best TV promo: Red Bee & Elie Zaccour - Art Revealed for the BBC
Best Animation Short: Team Cerf’s Meet Buck
Best 2D animation: Sander Van Dijk’s Pausefest
Best experimental graphics: Stuart Sinclair’s Macro Lens Experiments
Thanks to everyone who participated in this poll – we thought it would be fun to let the motion graphics/animation/VFX pros decide who they like best – if you don’t agree, then maybe post a comment…
As I know you are always up for some eye candy and because I included all the videos from the winners in the previous posts – I thought I wouldinclude this amazing outdoor graphics show from Amsterdam’s Mr.Beam:
Made for the 10th anniversary of the Photography Museum in Amsterdam (Foam). The main concept behind the show was initially inspired by the work of the four guest curators (Jefferson Hack, Lauren Cornell, Erik Kessels, Alison Nordstrom) lead by the questioning title: “What’s Next For Photography?”
Credits: Projections – Mr.Beam, Audio Composition – Arjen Jongeneel, Tech: BeamSystems