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As I mentioned in my last post Promax Europe has just finished – and there are some very happy winners in the land of idents and promos right now. The only thing is that there are so many categories, I would have to write a blog post a day for the next two weeks to cover them all. Instead I will focus on the best channel branding and animation categories, which are most relevant to the things my lovely readers like to see..
Best on-air ident campaign (in-house)
Gold – (above) Sky movies ident and sky movies christmas ident – Sky Creative, BskyB
Artillery, the Brighton based design and animation studio have just released a new set of idents for DMAX – one of Discovery’s channels aimed at men.
This particular ”brand refresh” for DMAX, consists of three idents, each with a completely different look and feel, but all of which reflect the key brand values of a modern lifestyle channel aimed at men.
Two of the indents were created using 3D animation software (Cinema 4D and 3D S Max), evoking a ‘mechanic’ and ‘magnetic’ world, the third was shot on location, where a striking bank of lights were shot. Richard Tilley, owner & Creative Director told me he was particularly proud of the “Lights” ident: ”Shot in a neighboring coastal town, we set up in a huge disused warehouse. With a rig of near 100 lights we set up an array of beautiful sequences showing off a palette of branded colour and light which reveals the DMAX identity. We shot and edited a collection of durations, and we were really pleased with this amazing, one-take crane shot. We worked closely with the client to create something they were ultimately really happy with”
Well it seems that no sooner do we post up Dunning Penney Jones’ Redbull “no-VFX” animation – than another great ‘analogue’ project comes along in the form of TV idents for Channel 4′s More4
ManvsMachine won a a competitive pitch to create a new brand identity and on-air look for More4. The package aligns with a re-focussed range of content on the channel.
The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.
I had a quick chat with Mike Alderson at MvsM to find out more. He told me they came up with logo first & then thought of finding a way to separate live action for idents and CG animation for the on screen elements. When I asked him why they chose such a labour intensive (see the making of film…) technique he said : “because it is very satisfying to watch and comes across as more “humble”. He also tipped his hat to the Jason Bruges Studio for programming the units and creating them from scratch – a true example of commerce meeting art if ever there was one. He also told me about little ‘easter egg’ in the animation of the CG version – when the “coming up next” animates on screen and it lines up with the bug in the top left corner – the bug animates into full colour mode – you can see it briefly on the compilation of CG versions & OSP below…
Here is the making of film – lots of analogue fun here!
Well we’ve finally compiled all the votes sent in to us by various key figures in UK motion graphics, animation and VFX as well as the dotmogo team and fans of the site. You can see the original post with all the candidates for the categories here
Interestingly some categories were very closely contested and some were complete landslides – It was mainly compiled from the best of what we have had on the site over the year – we are always happy if people want to send in submissions – especially if they were originated in the UK or Europe…
Thanks to everyone who participated in this poll – we thought it would be fun to let the motion graphics/animation/VFX pros decide who they like best – if you don’t agree, then maybe post a comment…
As I know you are always up for some eye candy and because I included all the videos from the winners in the previous posts – I thought I wouldinclude this amazing outdoor graphics show from Amsterdam’s Mr.Beam:
Made for the 10th anniversary of the Photography Museum in Amsterdam (Foam). The main concept behind the show was initially inspired by the work of the four guest curators (Jefferson Hack, Lauren Cornell, Erik Kessels, Alison Nordstrom) lead by the questioning title: “What’s Next For Photography?”
Momoco is arguably one of the most prolific UK studios specialised in creating main titles for film and tv. Their body of work includes many main titles for tv shows, such as the crime drama Luther (BBC), the BAFTA-nominated titles for Misfits (E4) and a long list of film titles like Love Actually, Johnny English, Hard Candy and recently The Three Musketeers.
I was watching a spot of telly over Christmas and saw a very classy title sequence for the latest adaptation of Dickens’ Great Expectations so I thought I’d find out a bit more…
Tom Bromwich from Momoco told me more: “We follow the birth and death of a butterfly. In beautifully textural 3D, the creature bursts out of the cocoon, unfurling its fragile self into a dark world. As the sequence progresses we see intricate filigree tattooed onto the wings, growing like creeping ivy. Eventually the tattoos start to envelop the entire wingspan, patterns over patterns until the creature is blacked out to an eerie silhouette of itself.
The sequence parallels the lead character’s evolution, and echoes the theme of transformation in the book. The end of the sequence with the deathly black butterfly is more in touch with Dickens’ original ending - where Pip and Estella don’t live happily ever after. However his publisher made him change it – typical eh?
Tom told me it was made primarily with 3DS Max and after effects as a motion graphics piece. However originally they started off with alive action shoot of some butterflies, but it made the feel of the piece a bit “dark”. Hence in the end they stuck to CG animation to have more control.
Credits:Designed & Directed by Nic Benns, Lead 3D Artist: Rodi Kaya, Titles Producer: Tom Bromwich
I also wanted to show you their stunning opening sequence for their very own Copelia project – a 21 minute film which has featured in 10 international festivals.
This multi-award winning dark but beautiful fantasy stars Ralph Brown, Vincent Regan, John Standing and Olivia Williams. I havn’t seen the movie yet – but the opening is very beautiful – and reminded me of album covers made by 23Envelope for the Cocteau Twins on 4AD. There is a handy little montage of that here