Whilst we love VFX and motion graphics at dotmogo, there is something admirable about shooting a spot ‘in-camera’. When DBLG won a very competitive pitch for Funding Circle to produce their first ever TV ad, the aim from the outset was to create something that looked unlike any previous banking ad, to reflect the alternative world of peer-to-peer lending that Funding Circle represents. Continue reading “DBLG – Funding Circle TV Ad” »
Brighton based design studio Atyp recently won the job of producing and conceptualising the latest Toyota hyrdogen car commercial for Droga5 from New York.
I spoke to creative director Merlin Nation to find out a bit more: “This was an amazing job to work on – we were given a really brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
I’ve just received this set of clever new Honda sponsorship spots in my inbox from Analog and Nexus. Judging from some internet research – it’s seems to be going viral at the moment – 3 million hits in a week. This is testament to this fantastic team effort – Wieden & Kennedy, the ad agency, who consistently come up with great creative for their Honda client, Honda for letting them do so and directors Smith & Foulkes. See – great creative really does work! Continue reading “Wieden & Kennedy – Honda Hands Sponsorship spots” »
Cows that play the guitar, a human body with a bird’s head and a walking ball of flame – what’s that got to do with vegetarianism? I’m not sure, but I don’t care as I’m fascinated by this quirky animation from Passion Pictures & Strange Beast. Although it is a full blown product commercial it looks like a pop video for a hip indy band – which is a huge relief when you see most of what passes for animation in TV commercial world. You also get Macca singing the backing track as a bonus. Continue reading “Passion Pictures – Love Linda animation” »
So, in a blur of hands and fingers the new “Unleash Your Fingers” Samsung Galaxy Siii commercial is out for Samung in France. Made in collaboration by The Heaven agency, Unit 9 production company and The Mill design, this amazing ad was made inside two months. I particularly like the way that the graphics fit right in with the live action – almost as if the dancers could see it as they were moving – it all looks pretty natural.
I recently met up with Tom Robinson, from Mill Design to find out more. Rather surprisingly Tom, who recently left Double G studios, used to be fridge engineer before he retrained to cinema 4D & After Effects – good job, really! He told me that the motion design part of the job was all done with Cinema 4D & After Effects inside a month – which is pretty astounding.
The incredible finger routine is handled by JayFunk and Joey Daniels and this ad forms a sequel to the 2011 YouTube hit “Unleash Your Fingers”. Music was by Justice with the track ‘Helix’. Continue reading “The Mill Design – Unleash Your Fingers Commercial” »