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Brighton based design studio Atyp recently won the job of producing and conceptualising the latest Toyota hyrdogen car commercial for Droga5 from New York.
I spoke to creative director Merlin Nation to find out a bit more: “This was an amazing job to work on – we were given a really brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
I’ve just received this set of clever new Honda sponsorship spots in my inbox from Analog and Nexus. Judging from some internet research – it’s seems to be going viral at the moment – 3 million hits in a week. This is testament to this fantastic team effort – Wieden & Kennedy, the ad agency, who consistently come up with great creative for their Honda client, Honda for letting them do so and directors Smith & Foulkes. See – great creative really does work! Continue reading “Wieden & Kennedy – Honda Hands Sponsorship spots” »
Cows that play the guitar, a human body with a bird’s head and a walking ball of flame – what’s that got to do with vegetarianism? I’m not sure, but I don’t care as I’m fascinated by this quirky animation from Passion Pictures & Strange Beast. Although it is a full blown product commercial it looks like a pop video for a hip indy band – which is a huge relief when you see most of what passes for animation in TV commercial world. You also get Macca singing the backing track as a bonus. Continue reading “Passion Pictures – Love Linda animation” »
So, in a blur of hands and fingers the new “Unleash Your Fingers” Samsung Galaxy Siii commercial is out for Samung in France. Made in collaboration by The Heaven agency, Unit 9 production company and The Mill design, this amazing ad was made inside two months. I particularly like the way that the graphics fit right in with the live action – almost as if the dancers could see it as they were moving – it all looks pretty natural.
I recently met up with Tom Robinson, from Mill Design to find out more. Rather surprisingly Tom, who recently left Double G studios, used to be fridge engineer before he retrained to cinema 4D & After Effects – good job, really! He told me that the motion design part of the job was all done with Cinema 4D & After Effects inside a month – which is pretty astounding.
I notice that Art & Graft had some new work out recently and as we have not had them on the blog until now, it only seemed polite to drop in for a chat….
I had heard of the Michael Moloney Studio before, but had not seen any of his work since he formed Art & Graft in 2010. Mike told me he wanted to be able to do jobs with more than just freelancers and create a better consistency to their output – and now they have a core staff including producer Dom Thompson-Talbot, and think of themselves more as a design studio rather than just a motion graphics shop.
Recently they were approached by Spectrum, a leading provider of autism services based in Cornwall, to produce a film that would allow people to learn more about the charity and how they treat autism and its associated behavioural disorders.
Told through the eyes of a service user the story follows the history of Spectrum, explains their progressive approach to caring for autism and outlines the charity’s ambitions for the future. The film was made partly by the use of old school hand drawn frames and partly with Cinema 4D for things like the big camera moves. I love the flow of this film – it constantly gives out information, but I never felt like I was being preached to – which I think is so important in charity videos. Continue reading “Art & Graft – William Hill Ad & Spectrum Film” »