I love it when a plan comes together – and in this case the creative stars were aligned when Mother, representing Ikea, approached Strange Beast and Daren Rabinovitch of Encyclopedia Pictura with a playful script showcasing Ikea’s new toy range. The spot follows a Robot who is taught how to fly by his Bat and Eagle friends. The characters are hand crafted costumes worn and puppeteered by actors, and the environments are a mixture of live action sets and detailed Matte Paintings. Continue reading “Strange Beast – Fly Robot Fly Ikea Commercial” »
[vimeo http://vimeo.com/109584015 w=573&h=322]
Whilst we love VFX and motion graphics at dotmogo, there is something admirable about shooting a spot ‘in-camera’. When DBLG won a very competitive pitch for Funding Circle to produce their first ever TV ad, the aim from the outset was to create something that looked unlike any previous banking ad, to reflect the alternative world of peer-to-peer lending that Funding Circle represents. Continue reading “DBLG – Funding Circle TV Ad” »
[vimeo http://vimeo.com/106472439 w=573&h=322]
Brighton based design studio Atyp recently won the job of producing and conceptualising the latest Toyota hyrdogen car commercial for Droga5 from New York.
I spoke to creative director Merlin Nation to find out a bit more: “This was an amazing job to work on – we were given a really brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
[vimeo http://vimeo.com/69092086 w=573&h=322]
I’ve just received this set of clever new Honda sponsorship spots in my inbox from Analog and Nexus. Judging from some internet research – it’s seems to be going viral at the moment – 3 million hits in a week. This is testament to this fantastic team effort – Wieden & Kennedy, the ad agency, who consistently come up with great creative for their Honda client, Honda for letting them do so and directors Smith & Foulkes. See – great creative really does work! Continue reading “Wieden & Kennedy – Honda Hands Sponsorship spots” »
[vimeo http://vimeo.com/58096733 w=573&h=322]
Cows that play the guitar, a human body with a bird’s head and a walking ball of flame – what’s that got to do with vegetarianism? I’m not sure, but I don’t care as I’m fascinated by this quirky animation from Passion Pictures & Strange Beast. Although it is a full blown product commercial it looks like a pop video for a hip indy band – which is a huge relief when you see most of what passes for animation in TV commercial world. You also get Macca singing the backing track as a bonus. Continue reading “Passion Pictures – Love Linda animation” »