Best Of UK Christmas Commercials 2015

December 9, 2015 by Tim Rabjohns | 0 comments


Sure we’re all well versed with the polished delivery of the John Lewis Christmas ads by now – they’ve been doing it enough years that they have a good formula.  However for my money the House of Fraser, is the most interesting offering out there.  They still throw in some of the usual Christmas tropes of family meals and Christmas decorations, but the whole tone of this ad feels very modern as well. They also have a page on their website where you can “shop the advert” – ie find out about and buy the items in the ad – making it very easy for the consumer to interact.  It has bags of attitude just like the agency 18 Feet & Rising who came up with the idea.  Great song by Grace and choreography by ultra cool Parris Goebel – again all discoverable on their main website. Continue reading “Best Of UK Christmas Commercials 2015” »

dotmogo UK Christmas Advert Round Up 2014

December 23, 2014 by Tim Rabjohns | 0 comments

[youtube http://youtu.be/iccscUFY860 w=573&h=322]

We were deciding what to do as an appropriate Festive season post and we decided to have a look at the amazing VFX of some of the best of the Christmas commercials.  It seems that people no longer spend time talking about the Christmas idents of the various channels – dwindling budgets have meant a lot of recycling and less impressive productions.  Instead the John Lewis ads of the last last few years have kicked off a new tradition of feature film quality commercials for various retailers and brands like sky movies… Continue reading “dotmogo UK Christmas Advert Round Up 2014” »

MPC – Smirnoff & First Direct 3D Animal Animations

February 14, 2014 by Tim Rabjohns | 3 Comments

[youtube http://youtu.be/6aLpAVk5u3Y w=573&h=322]

I had a very enjoyable encounter today – I was invited by Ella Boekeman at MPC to come and talk about animals.  Not the living breathing kind, but the impossibly detailed CGi ones that they make at MPC London.  Lead animator Tim Van Hussen, was also in the room, to add some of the background detail to these amazing creatures Continue reading “MPC – Smirnoff & First Direct 3D Animal Animations” »

Best of 2012 in motion graphics & animation part 2

January 25, 2013 by Tim Rabjohns | 0 comments

dotmogo Blog best of 2012 665x166pxTime to look at Part 2 of our best of motion graphics and animation of 2012.  In this part we’ll look at Commercial work, Installations, Channel Idents, Pop Promos, Outdoor, Best Edit and Non Broadcast. Continue reading “Best of 2012 in motion graphics & animation part 2” »