BassAwards Winners 2016

July 13, 2016 by Tim Rabjohns | 0 comments

The judging is over for another year and the BassAwards, have announced their winners.  This International Awards for Motion Graphics, Animation and Broadcast Design is now in it’s fourth year and is starting to attract some good judges and submissions. Continue reading “BassAwards Winners 2016” »

Charlie Mawer & Andy Bryant – TV Brand Builders Book

April 19, 2016 by Tim Rabjohns | 0 comments

Last week I did something pretty unusual – I was invited to a book launch about TV Branding.  As many of you will know who have tried to read up on it – there is a paucity of material on all matters television marketing – and what there is often quite stuffy and academic.  This is why I recomend Charlie Mawer and Andy Bryant’s (of RedBee fame) book TV Brand Builders. Continue reading “Charlie Mawer & Andy Bryant – TV Brand Builders Book” »

RedBee Creative – CBBC Rebrand

April 12, 2016 by Tim Rabjohns | 0 comments

The Rebranding of BBC’s CBBC is quite a big deal.  Why? well CBBC and CBeebies are still the only ad-free children’s channels on TV and the most watched in terms of numbers.  Another reason is that the children watching CBBC the last time they refreshed the channel identity will have left university by now, and the world has moved on quite a lot since then. Continue reading “RedBee Creative – CBBC Rebrand” »

Viacom – Channel 5 Rebrand

February 16, 2016 by Tim Rabjohns | 0 comments

Well it seems that, like London buses, you get no TV channel rebrands for ages and then you get loads at once.  We recently saw Channel 4’s visually and conceptually controversial rebrand, we’ve also got a new look to UK Gold’s Watch channel this week as well as the new ‘high end’ Channel 5  rebrand. Continue reading “Viacom – Channel 5 Rebrand” »

Francois Cassin – The Future Of Branding Part 2

June 2, 2015 by Tim Rabjohns | 0 comments

[youtube http://youtu.be/oXOBHnWiinY w=573&h=322]
In my previous article on The Future Of TV Branding I mentioned how experimental the first Dr Who title sequence was, with the howlround effect.  As a continuation on the theme of innovation – I wanted to draw your attention to another piece of inspiration from the Dr Who camp – this fan-generated title sequence.  OK, he happens to be a talented motion designer, but the fact that he made it on his own and posted it online, marks a certain kind of interactivity with that brand. Continue reading “Francois Cassin – The Future Of Branding Part 2” »