Sure we’re all well versed with the polished delivery of the John Lewis Christmas ads by now – they’ve been doing it enough years that they have a good formula. However for my money the House of Fraser, is the most interesting offering out there. They still throw in some of the usual Christmas tropes of family meals and Christmas decorations, but the whole tone of this ad feels very modern as well. They also have a page on their website where you can “shop the advert” – ie find out about and buy the items in the ad – making it very easy for the consumer to interact. It has bags of attitude just like the agency 18 Feet & Rising who came up with the idea. Great song by Grace and choreography by ultra cool Parris Goebel – again all discoverable on their main website. Continue reading “Best Of UK Christmas Commercials 2015” »
Although the title of the show – X-Ray Mega Airport might suggest another of those everyday documentaries with the word “Mega” in the title – the technology employed to show off of the world’s largest and most complex aviation hubs – Frankfurt Airport (FRA) is absolutely cutting edge. Continue reading “Earth – X-Ray Mega Airport CGI for Discovery” »
I know that you might think we couldn’t possibly fit any more creative studios in East London, but it seems there is still room for experienced freelancers that set up on their own. Most recently is Pryce Duncalf’s animation and VFX studio called Munk – he’s been in the industry for 13 years freelancing in animating commercials, visual effects, content, promos and channel identity with over 20 awards to his name. Continue reading “Munk – New Shoreditch VFX & Animation Studio” »
Inspired by the ingenious repetitive rhythms of Steve Reich’s ‘Music for 18 Musicians’, director Frédéric Bonpapa was first motivated to make this film 12 years ago. Frédéric has been working in VFX in Paris for over 10 years, but moved to London last year.
Fuelled by Frédéric’s VFX skills (working in SoftImage, Mental Ray and Nuke) and a love for music, he has created this wonderful piece of minimal experimental storytelling, which he describes as “a synaesthetic experience”. We spoke to the director to find out the intention and the process behind the work… Continue reading “Frédéric Bonpapa – Light Motif – Animated Film” »
We were deciding what to do as an appropriate Festive season post and we decided to have a look at the amazing VFX of some of the best of the Christmas commercials. It seems that people no longer spend time talking about the Christmas idents of the various channels – dwindling budgets have meant a lot of recycling and less impressive productions. Instead the John Lewis ads of the last last few years have kicked off a new tradition of feature film quality commercials for various retailers and brands like sky movies… Continue reading “dotmogo UK Christmas Advert Round Up 2014” »